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I would like to take this opportunity to introduce our
small family owned and operated business located in the heart of East
Los Angeles.
We are Guadalupe Custom Strings.
This company was founded in 1992 by Francisco Gonzalez, a very
knowledgeable and
accomplished musician from East Los Angeles who was living in Goleta,
California .
In his quest for better strings for his own instruments, Francisco set
out to design
strings that would “respect the aesthetics, traditions and musical
uniqueness of each
instrument and the cultures they represent”. His hard work laid the
foundation for the basic formulas that are used by the artisans of
Guadalupe Custom Strings to hand craft guitar
and harp strings that continue to maintain a reputation for exceptional
craftsmanship and dependability.
In the summer of 2004, Francisco found it time to pass on his business
and the techniques
that had become a part of his life. Having been a mentor and sharing his
knowledge
and skills with one of my sons who worked as his apprentice, Francisco
sold Guadalupe
Custom Strings to me with the trust that we would continue this company
with tradition,
integrity and dedication to providing the finest strings possible for
the Folk and Traditional musician. “Strings made with love, knowledge of
the instrument and most of all respect for
the musician who will play them. Strings made by musicians for
musicians”.
On August 1, 2004, I officially became the new owner and moved the
entire business from
Goleta, California to East Los Angeles where I have lived all my life
and raised
my family. Together with my sons Aaron and Jacob and Jose Becerra, who
is like a son to me,
we continue to build on the foundation Francisco began in Goleta,
California.
We take pride in offering a unique product to our customers. Our strings
are not produced by
automated machines. No, our strings are truly “individually hand
crafted” and we feel, that is
the difference. Our strings are made by artisans who are themselves
musicians and who understand the significance of the art they are
creating for the musicians who will be
placing Guadalupe Custom Strings on their instruments. We invite you to
try them for yourself.
The strings we sell to our customers are “hand crafted” and “ hand
packaged”, then mailed
out directly to our customers from our shop in East Los Angeles. We are
solely owned and
family operated having no affiliation to any other company or
organization. We are happy to provide our strings to retail and
wholesale customers (with a proper license) as well as schools and
community music programs.
I have been very blessed with children who are musically talented and
had many opportunities to
watch them and so many of their talented friends perform. I have seen,
first hand, the magic
that happens at the sound of music. This small family venture is so much
more than a business to us. We feel we have a purpose to fulfill through
our “individually hand crafted” strings and it is our hope to make a
positive contribution to our world through the universal language of
music. We invite you to try our stings and become a part of that quest.
Margie Hernandez, owner.
view our pricelist
email us at guadalupecustomstrings @ yahoo . com
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